If you’re about to start a business in an industry that nobody knows about yet, then you might just be a hipster. That could mean that you will have trouble attracting people to come and work for you, or to buy from you. People are reluctant to try new things, out of fear of change. This can lead to a lot of anxiety for new business owners. So what can you do?

Start by Attracting Young People to Your Business

Let’s start by talking about attracting Millennials to work for you. Lots of old people complain about millennials being lazy and entitled. But the truth is, they just don’t understand them. If you want to get more Millennials on board with your company, then give them a sense of purpose. Show them that the work they do matters. Let them feel like they’ll have an impact, and they’ll flock to your hipster paradise in droves.

Have Enough Capital to Run Your Business

So many businesses fail because the are undercapitalized. So, don’t let that happen to you. Make sure you’ve got the funds to run your business for at least six months. A slow period without money in the bank could spell doom for your company. Don’t let that happen. If you can self-fund, great. If not, then consider taking on an angel investor. They’ll take a chunk of your profits, but you’ll have enough capital to get you through the rough spots.

Stay Ahead of the Curve

If you’re a small business owner, then you need to read, read, and read some more. Make sure you stay on top of industry trends. Learn what people want, what they don’t want, and what they might want. You have to keep working on your business to stay ahead of the competition. Do that, and you might make something of your hipster dream.