People consider many different types of marketing ideas when building their online businesses. The landscape changes on a regular basis, due to algorithm updates, new platforms, and new ideas. One digital marketer, Dennis Consorte, believes that you need to stay on top of trends in order to stay relevant.

As a starting point, spend some time refreshing your knowledge of various social media platforms. Facebook, Instagram, Twitter, and Youtube are among the most popular platforms today. However, don’t ignore platforms like TikTok, which are continuing to capture market share from other competitors. Additionally, don’t dismiss niche platforms. For example, Locals.com, Bitchute, and others attract very niche audiences.

As you analyze these platforms, compare their audiences to your own. If you believe that your audience hangs out on these platforms, then dig deeper to find the content that they like, share and engage. Then, put together a plan and execute on it.

The more effort you put into your digital marketing, the more likely you’ll have a hip new strategy to grow your online company.