Let’s be real: hipsters are not known for following trends. Rather, they are trendsetters. This carries through all areas of their lives, including their investments.

First, There Were Stocks and Bonds

Stocks and bonds have been around since investments were a thing. This doesn’t make them very appealing to cutting-edge people. The exceptions of course would be tech stocks, or crunchy granola, obscure stocks that no one has heard about, or stock in companies that are identifying new trends. For example, amid COVID-19, we may see an explosion in the health and wellness space. Think anti-anxiety, but not CBD which is fully saturated. Rather, think about how people are turning to herbal supplements like kratom, and you might start to understand the sorts of investments that would pique the interests of this demographic.

Then, There Was Gold

People in mainstream society are catching on to gold and other precious metals as a way to preserve wealth. In the middle of a pandemic, this is a wise move, as there is some uncertainty around whether the US dollar will retain its value. But gold is so yesterday…

Bitcoin is Everywhere

Today, everybody knows about bitcoin, and either has some of their own, or knows someone else with cryptographic holdings. For this reason, hipsters are likely turning to other cryptocurrencies. They’ve already learned how to trade bitcoin. Now, they’re exploring other digital assets. The question is, which ones? Start by skipping over the most highly traded coins, and start looking at ICOs and coins lower on the list. Do this, and you might have a sense of where hipsters are putting their money.